Bangladesh’s electronics giant Walton is
going to enter into the Greece market through dispatching the first consignment
of its LED TV export that would be another milestone for Walton in expanding the
export markets of ‘Made in Bangladesh’ labelled electronics in the European
markets.
After starting TV export to Western and
Central Europe, Walton recently partnered up with one of the leading Greek retailer
to initiate its export operation in Greece, which is the largest economy of
European Balkan region.
This new market expansion will help
Walton to gradually penetrate into other Eastern European countries too, Walton
officials made the remark at a programme titled ‘Expanding Export Market To
Greece’ held at the Walton Corporate Office’s board room in the capital
recently.
At the event, the first shipment of LED
TV export to Greece was officially inaugurated.
The inaugural ceremony was attended, among
others, by Walton Hi-Tech Industries Director Raisa Sigma Hima, Walton’s Greek
business partner Mr. Georgios Tziallas, Walton International Business Unit
(IBU) President Edward Kim, Walton TV’s Chief Executive Officer (CEO) Engineer
Mostafa Nahid Hossain and Walton’s European business head Engineer Tauseef Al
Mahmud.
Speaking at the event, Walton’s Greek
business partner Georgios Tziallas said, “I am really very happy to see all the
state-of-the-art production facilities of Walton Television and really appreciate
their efforts to maintain a rigorous QC policy.”
Walton’s European business head Mr.
Tauseef Al Mahmud said, Greece is an important business hub for the Southeastern
Europe, and being a high potential electronic market, we strongly believe our partnership
will yield some great results in the near future. Moreover, targeting the
forthcoming Black Friday and Christmas sale this November, the first phase of
television product shipment from Bangladesh will start from next week.
This year Walton is exporting various
32” television models to Greece, and this particular television category
contributes around 35 percent of the total TV market demand of Greece. Customers
will be immensely benefited through high quality made in Bangladesh products.
Walton TV CEO Mostafa Nahid Hossain Ovi
says, ‘During this Pandemic situation, Walton came up with innovation marketing
strategies, adapted new sales channels to ensure steady and sustainable growth
of the export market operation. Furthermore, pricing strategies is also being
adjusted to create value and satisfy international customers.
Walton’s IBU President Edward Kim said, Walton is committed to adjust to local needs of individual international market, both in terms of software and hardware. Through Walton’s partnership with the leading European electronics companies and retailers, it aims to establish Bangladesh as one of the top electronic product manufacturers in global market. Eventually market expansion into the European region will not only help grow Bangladeshi electronics business globally but also help unlock new channels to market other type of electronic goods as well.